76: SP 11 – The Birth of a Brand, w/ Ugg founder Brian Smith

Brian Smith, is the founder of Ugg, one of the biggest global footwear brands. He is back on the show for a second time to discuss his pivot out of public speaking in the wake of the pandemic, and his latest start-up; we also discuss key lessons from Brian’s book, The Birth of a Brand; his experience navigating through recessions; why Brian ultimately decided to sell UGG in 1995, and more.   “It takes a societal shift to build a billion-dollar company”