01 Sep 80: Sell the way you buy, w/ David Priemer
David Priemer is widely recognized as a thought leader in the area of sales and sales leadership. Often referred to as the “Sales Professor”, David helps organizations drive revenue growth, people development, and winning cultures by infusing the core principles of science, empathy, and execution into their sales operations. In this deep dive into sales, we discuss why people buy, objection handling using the word BECAUSE, why we seem to hate salespeople, and much more. Enjoy!