97: Buddha Brands Co.

Today is a conversation with Mark Cigos, the Co-Founder of Buddha Brands Co. The company’s hugely popular Thirsty Buddha coconut water is flying off retail shelves and is a market leader in natural organics.  In this EP, Mark and I discuss the state of play in grocery and organics; tech trends in the food sector and what lies ahead; how consumer behavior has changed, and what changes might be permanent; challenges related to work culture and leadership during a pandemic, and more.