99: Bootaybag – Community Commerce at scale

Elly Gheno is the Founder + CEO of BootayBag, an intimate subscription box for women.  Elly’s initial version of the company started as store-bought undies repackaged in recycled Amazon boxes with tissue paper and a love note; it’s now turned into a full-blown brand and community of women, with over 210k followers on Instagram. In this EP, we discuss the birth of the brand, Elly’s appearance on ABC’s Shark Tank, what it means to be a first-time female founder at the helm of a huge success story, and more.