Why not access the car you need, when you need it, without the hassle and expense of owning one?
This is where subscription car services begin to take over.
Let’s take a look at the current state of car ownership.
According to the AAA, the average cost of owning a car in the US is north of $9,000/year. This includes everything from car payments and insurance to gas, maintenance, and repairs.
That’s a significant chunk for something that sits idle for the majority of the day.
Car subscription services, like the ones offered by Volvo Group and Porsche Cars North America (for example), allow users to pay a monthly fee to have access to a car when they need it, for however long they need it, without lock-in.
Drivers can switch between different models as their needs change.
In other words, a subscriber can drive a small sedan in the city, and then swap it for an SUV for that weekend trip to the cottage.
Flexibility is powerful.
Convenience is valuable.
Affordability is key.
And, because of the reduction in carbon footprint, this is a more sustainable model; period.
This kind of value proposition won’t be ignored.
“Subscribe” and drive.