Posts By :

Diana

The 3 types of subscription models

The 3 types of subscription models 800 304 Scriberbase

If your company is thinking about launching a subscription model, read on. Below is a description of the most common subscription models and some familiar…

What TikTok can tell us about the future of e-commerce

What TikTok can tell us about the future of e-commerce 700 300 Scriberbase

I’ve been thinking a lot about what TikTok can tell us about the future of e-commerce, and potentially the economy more broadly. While inflation and supply chain…

What’s the new SEPHORA subscription about, and will it work?

What’s the new SEPHORA subscription about, and will it work? 666 333 Scriberbase

Yup. They’ve nailed it. For ~$50/year, members gain access to unlimited same-day delivery. Moreover, beauty insiders get free shipping with no minimums required and can…

Is this the right move for Netflix?

Is this the right move for Netflix? 800 449 Scriberbase

Netflix stock price is up over 5% on the news that the company will introduce an ad-supported, lower-priced tier ($6.99/month). Importantly, Netflix has always had certain levers…

Retention is a major focus for subscription companies

Retention is a major focus for subscription companies 800 450 Scriberbase

Yet, historically, companies haven’t understood how to manage churn. For example, most don’t realize that there’s a key difference between voluntary and involuntary churn – the…

Voice recognition and subscriptions

Voice recognition and subscriptions 700 300 Scriberbase

The subscription economy is poised to provide a fully automated shopping experience – where the majority of consumer goods get purchased by subscribing, selecting a frequency of…

‘Uber One’ highlights the evolution of paid loyalty

‘Uber One’ highlights the evolution of paid loyalty 700 300 Scriberbase

Uber’s membership program follows what we call, the Amazon Prime formula. Prime Formula = ANCHOR BENEFIT + 2 or more complementary benefits. In the case of Prime,…

An Amazon war story shows the importance of a cash nest egg

An Amazon war story shows the importance of a cash nest egg 612 408 Scriberbase

An Amazon war story helps provide executives with hints as to how best to navigate today’s economic environment. The dot-com bubble burst of 2000, and Amazon’s strategy…

Can any product business move to subscription?

Can any product business move to subscription? 700 300 Scriberbase

Recently, I’ve been asked about whether any product business can move to a subscription model … Short answer: No. Finding the right subscription category fit is a…

E2 #124: Vinyl Me, Please

E2 #124: Vinyl Me, Please 700 300 Scriberbase

Max Fiedler is the co-founder and former CEO of record-of-the-month club Vynil Me, Please (VMP). Since launching in 2013, Matt successfully took the business from…