Diana

An Amazon war story helps provide executives with hints as to how best to navigate today’s economic environment. The dot-com bubble burst of 2000, and Amazon’s strategy…

Recently, I’ve been asked about whether any product business can move to a subscription model … Short answer: No. Finding the right subscription category fit is a…

Max Fiedler is the co-founder and former CEO of record-of-the-month club Vynil Me, Please (VMP). Since launching in 2013, Matt successfully took the business from…

Shopping, in the traditional sense, involves a buyer and a seller. A potential buyer learns about a product, usually from exposure to branded marketing, and…

Here are some insights on the importance of data and personalization when scaling a subscription model. The success of companies such as Stitch Fix, a company…

When CBS Records formed a new direct-mail division of Columbia—the Columbia Record Club, in 1955—the new subscription club turned the industry upside down. Columbia began as an…

The power of influencer marketing on the web cannot be over-stated. Data from MuseFind, an influencer marketing platform, shows 92% of consumers trust an influencer more…

Holding the so-called ‘FAANG’ stocks can leave you pretty sweaty these days. The exclusive class of world-dominating tech companies whose market cap back in March…

After a decade of growth, eCommerce is facing headwinds. But, history gives us a good sense of what lies ahead. Looking back, the barriers that historically made…

The success of Amazon Prime has prompted established brands to rethink their loyalty programs. While free points-based programs were once ubiquitous, long redemption times, poor understanding of…