The strategy phase. We provide you with clarity on your subscription model, pricing, target customer, positioning, marketing strategy, and ROI potential. Consider this your blueprint for subscription success.
If you already have a subscription model in place, we offer strategies to improve customer retention rates, reduce subscriber churn, and increase customer lifetime value.
We build subscription businesses, and bring them to market. We help you find the right resources and contracted partners, including all vendors, systems, and 3rd party resources you’ll need to launch and scale.
We also build your front-end website, tie in back-end operations and functional pillars, train necessary resources, and complete testing and QA. This type of mandate is full-scope.
We use our own in-house teams as well as trusted partners to execute your subscription marketing, at scale. We offer subscription-tailored marketing solutions for:
• Google Search
• Content and Copy creation
• Email & SMS customer journey mapping,
• Facebook/ Instagram
We know financial modelling can be a total headache for our clients. However, understanding metrics and projections is critical to subscription success. We do all the heavy lifting, and build robust (yet user friendly) financial models that provide clarity on:
• Churn rates
• Break-even point(s)
• 3-year cash flow, by week
• All assumptions
Many of our clients are looking for hands-on guidance and advisory. These types of mandates are focused on key subscription model areas such as pricing, positioning, competition, acquisition, retention, payments, marketing, and more.