E2: Entrepreneurs Exposed

Giving back to the entrepreneurial community, Adam Levinter interviews high-profile guests that share actionable wisdom.


E2: Entrepreneurs Exposed

Giving back to the entrepreneurial community, Adam Levinter interviews high-profile guests that share actionable wisdom.

Elly Gheno is the Founder + CEO of BootayBag, an intimate subscription box for women.  Elly’s initial version of the company started as store-bought undies repackaged in recycled Amazon boxes with tissue paper and a love note; it’s now turned into a full-blown brand and community of women, with over 210k followers on Instagram. In this EP, we discuss the birth of the brand, Elly’s appearance on ABC’s Shark Tank, what it means to be a first-time female founder at the helm of a huge success story, and more.

Bradley Taylor is an independent high-end watchmaker. He previously founded Birchall and Taylor before going out on his own to produce some of the most beautiful timepieces in the world. Schooled in Le Locle, Switzerland he spent 3 years learning the craft before earning certifications from both Patek Philippe and Hublot. In this EP, we discuss Brad’s origin story; his latest series; the bustling secondary watch market; the “big 3” – Patek Philippe, Audemars Piguet, and Vacheron Constantin, and much more. 

Today is a conversation with Mark Cigos, the Co-Founder of Buddha Brands Co. The company’s hugely popular Thirsty Buddha coconut water is flying off retail shelves and is a market leader in natural organics.  In this EP, Mark and I discuss the state of play in grocery and organics; tech trends in the food sector and what lies ahead; how consumer behavior has changed, and what changes might be permanent; challenges related to work culture and leadership during a pandemic, and more. 

Farhan Thawar is currently VP, Engineering at Shopify after the acquisition of Helpful.com, where he was co-founder and CTO. Among other things, Farhan is an avid writer and speaker and was named one of Toronto’s 25 most powerful people. In this wide-ranging EP, we hit on a number of topics including Farhan’s journey starting and growing Helpful.com, his philosophies, and approaches to finding talent; the shortcomings of doing interviews; his “rule ignorer” mindset; Shopify’s unique work culture, and more.


Connie Steele is the co-founder of Flywheel Associates and host of the Strategic Momentum Podcast. Connie is also the author of Building the Business of You: A System to Align Passion and Growth Potential Through Your Own Career Mash-Up. With over 20 years of combined Fortune 500, mid-size company, and startup experience, she has observed how business is no longer binary, or absolute. We explore the future of work as well as the notion of “fluidity”;  the importance of a portfolio career, and more. 

Jeff Adamson is the co-founder of SkipTheDishes. “Skip” is now one of the most recognized consumer brands in Canada serving hundreds of thousands daily. Now, Jeff has moved on to his next venture, as a co-founder of banking disruptor, Neo Financial.

In this EP, we chat about Jeff’s background as a professional wrestler; the origins and evolution of SKIP, and the sale to Just Eat; Neo Financial, Jeff’s new venture in Canadian banking, and more. 

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Kim Kaupe (@kimkaupe) is the co-founder and CEO of The Superfan Company. Her team has collaborated with Oprah, Amazon, AMEX, The New York Mets, KISS, Shawn Mendes, Justin Bieber, Paul McCartney, Katy Perry, and more. Kim was named to Forbes 30 Under 30, and Inc.’s 35 Under 35 list. She was also featured on ABC’s primetime show, Shark Tank in season 5.
In this EP, we discuss Kim’s experience on Shark Tank;  why your reputation in business is so important; bootstrapping an agency; and more. 

Joseph Del Moral is a serial entrepreneur and the current co-founder and CEO of Field Trip Health, a Canadian public company dedicated to healing through therapeutic psychedelics. In this EP, we discuss questions individuals should be asking if they want to determine whether they’re a candidate for this type of treatment; Peter Thiel-backed Compass Pathways, an industry trailblazer pursuing FDA approval for its synthetic version of psilocybin;  and what the future holds for Field Trip and its counterparts.

Paul Chambers is the Co-Founder and CEO of the Subscription Trade Association (SUBTA). His extensive expertise in eCommerce and subscription dates back more than two decades, having been recognized by media outlets all over the globe. He is also the Co-Founder of Gentleman’s Box, Core3 Solutions, Moka Boka, and Unity Management Systems.  In this EP, we cover each of his businesses, his newest venture in conferences, and what subscription companies like Disney, Netflix, and MeUndies are doing differently.

Craig Morantz is the founder of Snack Conscious, a snacking company committed to giving the consumer the cleanest, healthiest, and tastiest snacks available. He is also an executive entrepreneur and turnaround CEO. In this one, we discuss Craig’s COVID story, and what has happened to his business since March; reinventing a brand during a pandemic; the importance of empathy, and being less of an asshole; why giving up alcohol, and a smartphone has been transformational, and more.