What’s the difference between good and great?Do what you say you’ll do.That’s it.The bar for greatness has never been lower:• Employees do the bare minimum.• Employers promise growth—then lay people
Consider this:→ Credit card declines affect 5-6% of all transactions.→ Debit card declines? Higher, at 9-13%.→ Alternative payment methods fail 7% of the time.For subscription-based businesses, these numbers translate directly
To grow, you need repeat customers.How do you do that?By turning them into true fans.Kevin Kelly’s “1,000 True Fans” essay explains it best:Success doesn’t require millions of customers.It requires 1,000
1. Subscription models are dominating.The market, currently ~$590 billion, is on track to reach $1 trillion by 2028. Companies like Netflix, Microsoft, and OpenAI are capitalizing on recurring revenue.2. Entire
It’s the #1 question brands are grappling with right now.While there are many reasons customers cancel, here’s the one that’s most overlooked:𝗧𝗵𝗲𝘆 𝘀𝗲𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗮𝘀 𝗮 𝗻𝗼𝘃𝗲𝗹𝘁𝘆,
Last week, Spotify reported $4.3 billion in Q3 revenue, adding 6 million subscribers. Today, the company has north of 250 million paid users.But let’s not forget: without Napster, Spotify wouldn’t