52% of U.S. households have Amazon Prime

That’s more than those who:
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→ Own a gun
→ Go to church
→ Have a landline
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Here’s why Prime works, and how you can apply the strategy:
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𝐒𝐤𝐢𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐆𝐚𝐦𝐞:
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Free points loyalty programs are done.
The future of loyalty is paid. Amazon gets it.
Once people subscribe to Prime, they shop more to justify the $139 fee.
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Take away:
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Create paid offerings that incentivize action. Whether it’s exclusive content, perks, or discounts, get customers to invest. People value what they pay for.
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𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐄𝐱𝐢𝐬𝐭𝐢𝐧𝐠 𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬:
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Amazon doesn’t need to spend big on ads for Prime. They use their customer base to sign up members, keeping acquisition costs low.
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Take away:
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Upsell/ cross-sell new services to your existing customers. They already trust you. It’s far more cost effective than acquiring new customers.
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𝐓𝐡𝐞 𝐅𝐥𝐲𝐰𝐡𝐞𝐞𝐥 𝐄𝐟𝐟𝐞𝐜𝐭:
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Prime members don’t just shop more—they use more of Amazon’s ecosystem.
Prime Video, Amazon Fresh, and beyond all deepen engagement.
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Take away:
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Build complementary services that boost overall value. Let customers in through multiple doors; content, events, media, podcast, how-to guide, etc. Convert them into loyal users from there.
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Prime is more than a subscription—it’s a business model blueprint.
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And it’s redefining the future of membership and loyalty.
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Learn from it.