Priority is the new premium.
And customers are willing to pay for it; over and over again.
Here’s how top companies are leveraging priority to drive subscription revenue:
→ Amazon Prime: Same-day shipping that beats the wait.
→ Clear & TSA PreCheck: Jump to the front of security lines.
→ Uber One & Lyft Pink: Faster pickups, less waiting.
→ Instacart Express: Groceries delivered within the hour.
→ Spotify Premium: Early access to new music releases.
→ Tinder Premium: Skip the line in the dating queue.
→ Disney+ & HBO Max: Early access to releases.
→ Sephora Flash: 2-day shipping on all orders.
→ Airline Loyalty Programs: Priority boarding and fast check-ins.
→ Eventbrite Organizer Subscription: Priority for event planners.
Consumers hate waiting—whether it’s for a ride, a package, or a swipe.
Smart companies have turned this frustration into a profitable subscription feature.
Look at Lyft:
For $10 a month, Lyft Pink offers priority pick-up.
Instead of just solving a customer frustration, Lyft monetized it.
That’s how you turn a problem into a recurring revenue stream.
The Bottom Line:
In subscription commerce, priority is a pain point.
And, customers are willing to pay for it.
Priority: The Ultimate Product
Speed wins.Patience is scarce; customers pay to save time.The smartest
