Forget the traditional ad model. The creator economy is cashing in through direct access. Here’s what some big names are doing:
‣ Ben Shapiro – The Daily Wire with ad-free shows and member-only exclusives
‣ Jordan Peterson – Live Q&As and private lectures
‣ Tucker Carlson – Direct-to-audience interviews and uncensored commentary
‣ Tim Pool – In-depth live streams and exclusive analysis
‣ Sam Harris – Early podcast access and premium content
‣ Glenn Greenwald – Exclusive articles and newsletters
‣ Andrew Sullivan – Unfiltered takes and live discussions on Substack
‣ Dave Rubin – Behind-the-scenes conversations
‣ Scott Adams – Interactive live streams and unfiltered insights
‣ Brian Stelter – Unique perspectives on media and politics
Every one of them is tapping into the power of exclusivity.
They’ve all shifted from advertising to community-building.
You don’t need millions of followers to make this work.
If you offer valuable insights, or expertise,
there’s an audience willing to pay you for it.
Scale your expertise.
The time is now.
Get going.
Retention is Revenue
Churn is now a boardroom problem. If you’re in the
