I’ve been in deep conversations with clients, CEOs, and VCs about an important topic

→ Single-channel risk.
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It’s a massive liability, often overlooked.
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Examples:
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• Content creators using only Instagram
• Wholesalers selling to a single major retailer
• Services companies relying solely on Google ads
• Subscription boxes using only influencer marketing
• D2C brands dependent on Meta for all customer acquisition
• Coffee shops counting exclusively on neighbourhood foot traffic
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The list goes on.
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Beyond being operationally risky, no serious acquirer will consider buying a business with single-channel risk.
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Treat your business like your investment portfolio.
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Diversify your channels.