Amazon just made a bold move

Turning the largest shopping mall in the world into a car dealership.

With Amazon Autos, customers in 48 cities can now buy a Hyundai—browse, finance, and schedule pickup—all online.

It’s a game-changer.

Here’s what I’ve come to understand about Bezos & Co.:

→ Amazon is the largest shopping mall in the world.
→ Consumer brands must be there to survive.
→ The traditional agency model for Amazon solutions is broken.

One year into my new venture, we’re proving there’s a better way for D2C brands to:

1. Grow annual revenue while cutting ad spend,

2. Get solutions with no lock-in retainers or media spend percentages,

3. Scale globally on Amazon and beyond.

We’re building the anti-agency, agency.

This is just the beginning.

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