Churn is inevitable, right?

Wrong.
​
While voluntary churn (customers leaving by choice) is tough to avoid, involuntary churn is preventable.
​
Involuntary churn happens when payments fail—due to expired cards, insufficient funds, or outdated billing info.
​
The result? You lose customers who want to stay.
​
Here’s the reality:
​
13% of debit transactions fail.
6% of credit card payments fail.
7% of alternative methods fail.
​
These customers aren’t unhappy. They just couldn’t pay you.
​
Here’s how you fix it:
​
Credit card updater tools
Automatic payment retries
Dunning software and process
​
Every failed transaction is lost revenue.
​
Understand where your payments are failing.
​
Fix the leak, and you’ll grab up to 20% more revenue.