Focus less on acquisition. Focus more on retention. 

Why?
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Because acquisition is about you.
Retention is about your customer.
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Here’s what happens when you dial in retention:
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Engagement → Renewals
Renewals → Retention
Retention → Loyalty
Loyalty → Recurring Revenue
Recurring Revenue → Growth
Growth → Profits
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Acquisition is important.
But the game is won on the retention side.
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This is where you boost LTV and impact:
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→ Word of Mouth
→ Organic growth
→ Net Promoter Score
→ Customer satisfaction
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It costs more to acquire a customer than to keep one.
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Get retention right.