Why?
Because acquisition is about you.
Retention is about your customer.
Here’s what happens when you dial in retention:
Engagement → Renewals
Renewals → Retention
Retention → Loyalty
Loyalty → Recurring Revenue
Recurring Revenue → Growth
Growth → Profits
Acquisition is important.
But the game is won on the retention side.
This is where you boost LTV and impact:
→ Word of Mouth
→ Organic growth
→ Net Promoter Score
→ Customer satisfaction
It costs more to acquire a customer than to keep one.
Get retention right.
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