You are now editor-in-chief at a major media company.
If you wanted to cover the eyewear industry, would you spotlight LensCrafters or Warby Parker?
How about fitness?
Would you do a piece on LA Fitness or Peloton?
What about mattresses—Sealy or Casper?
Purina or The Farmer’s Dog?
Schick or Harrys?
Ford or Tesla?
People love stories about trending companies with a fresh take.
The legacy brand is the fat, weathered jock. The disruptor is the cool new kid on the block.
Unique company stories sell.
Regardless of operational challenges, the press gravitates toward them.
The reality is this: founders who know how to craft a strong narrative have a distinct advantage.
Don’t underestimate the power of storytelling.
It’s a weapon when you’re building something.
Priority: The Ultimate Product
Speed wins.Patience is scarce; customers pay to save time.The smartest
