And, Build Recurring Revenue:
1. Pick Your Anchor Benefit
This is what your audience wants—and what they’ll pay for:
– A course
– A how-to guide
– A training program
– A framework
– A process
– A system
2. Add Strategic Value
These are the bonuses that elevate your offer:
→ Group coaching
→ Additional content
→ Access to expert speakers
→ Access to a mastermind community
→ One-on-one consulting or coaching
3. Paywall It
→ Set your price,
→ Gate it behind a paywall,
→ And start selling your subscription.
Remember the C’s:
Content.
Community.
Consulting.
You’re the expert.
This framework is how you can scale your expertise—
And build recurring revenue from it.
Had an awesome conversation with John Kraski and Josh McLean
John Kraski—a LinkedIn Top Voice with 90k+ followers—is renowned for