And, Build Recurring Revenue:
1. Pick Your Anchor Benefit
This is what your audience wants—and what they’ll pay for:
– A course
– A how-to guide
– A training program
– A framework
– A process
– A system
2. Add Strategic Value
These are the bonuses that elevate your offer:
→ Group coaching
→ Additional content
→ Access to expert speakers
→ Access to a mastermind community
→ One-on-one consulting or coaching
3. Paywall It
→ Set your price,
→ Gate it behind a paywall,
→ And start selling your subscription.
Remember the C’s:
Content.
Community.
Consulting.
You’re the expert.
This framework is how you can scale your expertise—
And build recurring revenue from it.
Retention is Revenue
Churn is now a boardroom problem. If you’re in the
