I’ve been helping my clients unlock deeper audience loyalty

I’ve been helping my clients unlock deeper audience loyalty with a strategy so simple, it’s surprising.
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It’s inspired by Tim Ferriss’s “5-Bullet Friday.”
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You know, the email where he shares five random things—his favorite gadgets, articles, music playlists, coffee recommendations, etc.
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No CTA, no promotion. Just pure, (and often random) value.
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What impact does this have on his audience?
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With > 2 million subscribers, 5BF is one of his strongest engagement tools.
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Here’s what we can learn from it:
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More touch-points:
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→ Frequent, valuable content keeps your brand top of mind.
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Deeper connections:
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→ You build trust by sharing insights that aren’t sales-driven.
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Less “salesy” content:
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→ Moving away from constant promotion increases engagement.
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Broader value:
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→ Diverse content humanizes your brand and strengthens loyalty.
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You don’t always need to talk about your product. Offering random thought leadership, industry trends, or personal interests/insights can be more effective.
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So, what value can you offer your audience that has nothing to do with what you sell?
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Let me know if you’ve explored this.