I’ve been helping my clients unlock deeper audience loyalty with a strategy so simple, it’s surprising.
It’s inspired by Tim Ferriss’s “5-Bullet Friday.”
You know, the email where he shares five random things—his favorite gadgets, articles, music playlists, coffee recommendations, etc.
No CTA, no promotion. Just pure, (and often random) value.
What impact does this have on his audience?
With > 2 million subscribers, 5BF is one of his strongest engagement tools.
Here’s what we can learn from it:
More touch-points:
→ Frequent, valuable content keeps your brand top of mind.
Deeper connections:
→ You build trust by sharing insights that aren’t sales-driven.
Less “salesy” content:
→ Moving away from constant promotion increases engagement.
Broader value:
→ Diverse content humanizes your brand and strengthens loyalty.
You don’t always need to talk about your product. Offering random thought leadership, industry trends, or personal interests/insights can be more effective.
So, what value can you offer your audience that has nothing to do with what you sell?
Let me know if you’ve explored this.
Retention is Revenue
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