Loyalty isn’t built on products. It’s built on experiences

Listening to digital music is convenient, but there’s nothing unique about it.
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Anyone can play the same song, in the same format, at the same time—no difference in the experience.
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Yet, a mid-70s UK vinyl pressing of The Beatles’ Revolver will sound (and look) different than one from Japan or Germany.
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Each re-release—stereo or mono, vintage or worn—creates an experience that can’t be duplicated.
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That tangible difference in a vinyl copy, coupled with the “when” and “where” of listening, elevates the meaning of consumption and ownership. This is why vinyl has surged.
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A product can be replicated. A unique experience can’t.
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We see this firsthand with clients: members aren’t just looking for a product; they want an experience.
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Here’s how brands deliver it:
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1. Inspiration with Exclusive Content
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Apple Fitness+, Peloton, Tonal don’t just offer workouts—they curate a lifestyle. Exclusive classes, strong community, and valuable data create sustained engagement.
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2. Deep Engagement with Interactivity
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Duolingo transforms language learning into an addictive, rewarding journey. Users return for the experience, not just the result.
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3. Access to Experts and Real Growth
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LinkedIn Learning and Masterclass give users curated access to top professionals. It’s not just about content—it’s about who delivers it.
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True loyalty is built on experiences that feel personal, valuable, irreplaceable.
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When subscribers experience this, they stay.
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In the words of Jimi Hendrix: “Are you experienced?”