Muskโ€™s Subscription Playbook:

From social media to mind-controlled tech,

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Musk is locking in recurring revenue.

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๐’๐ญ๐š๐ซ๐ฅ๐ข๐ง๐ค:

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4 MILLION subscribers.

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Trajectory:

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โ†’ Launch: Oct 2020

โ†’ 1M subs: Dec 2022

โ†’ 2M subs: Sep 2023

โ†’ 3M subs: May 2024

โ†’ 4M subs: Sep 2024

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Stats:

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โ†’ 118 countries

โ†’ 2.8 billion people covered

โ†’ $8.2 BILLION in revenue

โ†’ Expanding into maritime, aviation, and enterprise

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At this pace, Starlink will hit 100 MILLION subs by 2032.

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๐“๐ž๐ฌ๐ฅ๐š:

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Full Self-Driving (FSD) is recurring revenue on wheels.

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โ†’ $8,000 purchase or a monthly subscription

โ†’ “Ballistic” growth by 2026, fueled by robotaxis

โ†’ A projected $20 TRILLION market

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๐—:

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Turning social media into a subscription.

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โ†’ Subscription tiers: $1, $8, or $22/month

โ†’ Ad model “shrinkage”

โ†’ Attempted acquisition of Substack

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The endgame: a direct-pay social network that rewards creators and locks in users.

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๐๐ž๐ฎ๐ซ๐š๐ฅ๐ข๐ง๐ค:

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Another Subscription Play?

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Brain-computer interfacesโ€”with recurring revenue built in.

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โ†’ Neural implants with continuous software updates

โ†’ Potential for cognitive enhancement subscriptions

โ†’ The first two human patients already implanted

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The Musk Model:

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Stable revenue > One-time purchases

Monthly cash flow > Transactional sales

Recurring income funds innovation, growth

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Starlink. Tesla. X. Neuralink.

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Different industries.

Same business model.

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