Speed wins.
Patience is scarce; customers pay to save time.
The smartest companies have turned priority into profits:
→ Uber One & Lyft Pink: Faster rides.
→ Amazon Prime: Same-day delivery.
→ Spotify Premium: Early access to music.
→ Sephora Flash: Unlimited 2-day shipping.
→ Clear & TSA PreCheck: Skip security lines.
→ Disney+ & HBO Max: First to new releases.
→ Airlines: Priority boarding, faster check-ins.
→ Tinder Premium: Front of the dating queue.
→ Instacart Express: Groceries in under an hour.
→ Eventbrite Organizer Subscription: Dedicated support.
Waiting is the pain point.
Removing it unlocks recurring revenue.
Amazon just made a bold move
Turning the largest shopping mall in the world into a
