Could Bluesky’s Approach Set a New Standard?
Bluesky has announced plans for a paid subscription tier that includes high-quality video uploads and enhanced profile customization.
Subscription revenue will be re-invested in platform improvements and exploration of ad-free options.
Notably, Bluesky’s approach diverges from the tiered, visibility-boosting models seen on other platforms. Its paid features will not include algorithmic advantages or “verified” badges.
Here’s how Bluesky’s path compares to its social peers:
‣ TikTok is testing a $5 monthly ad-free subscription, aiming to diversify revenue beyond advertising.
‣ Snapchat+ offers a $3.99 monthly tier with features like custom app icons, advanced rewatch metrics, and personalization options.
‣ X Premium spans $3 to $16 per month, with options for prioritized placement, verified status, and visibility boosts.
As these platforms continue experimenting with monetization, the question is whether Bluesky’s model provides a sustainable alternative to traditional ad-driven, pay-for-attention structures—and whether this shift signals a broader change in what “premium” features mean in social media.
It will be interesting to see how these platforms evolve.
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