The power of priority

Priority is the new premium.
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And customers are willing to pay for it; over and over again.
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Here’s how top companies are leveraging priority to drive subscription revenue:
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→ Amazon Prime: Same-day shipping that beats the wait.
→ Clear & TSA PreCheck: Jump to the front of security lines.
→ Uber One & Lyft Pink: Faster pickups, less waiting.
→ Instacart Express: Groceries delivered within the hour.
→ Spotify Premium: Early access to new music releases.
→ Tinder Premium: Skip the line in the dating queue.
→ Disney+ & HBO Max: Early access to releases.
→ Sephora Flash: 2-day shipping on all orders.
→ Airline Loyalty Programs: Priority boarding and fast check-ins.
→ Eventbrite Organizer Subscription: Priority for event planners.
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Consumers hate waiting—whether it’s for a ride, a package, or a swipe.
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Smart companies have turned this frustration into a profitable subscription feature.
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Look at Lyft:
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For $10 a month, Lyft Pink offers priority pick-up.
Instead of just solving a customer frustration, Lyft monetized it.
That’s how you turn a problem into a recurring revenue stream.
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The Bottom Line:
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In subscription commerce, priority is a pain point.
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And, customers are willing to pay for it.