Unlock revenue with assets you already own

↳ (What Amazon’s accidental discovery teaches us about strategy.)
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Quick story:
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In 2003, AWS wasn’t even on the radar. Amazon’s team, brainstorming at Casa Bezos, focused on their core strengths:
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→ Broad product selection
→ Fast, cost-effective fulfillment
→ Customer-first service
→ Easy-to-use interface
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But they missed something BIG:
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↳ The tech infrastructure running Amazon itself.
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That overlooked asset?
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It became AWS—the world’s largest cloud provider.
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By the numbers:
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◆ 2023: $90 Billion
◆ 2022: $80 Billion
◆ 2021: $62 Billion
◆ 2020: $45 Billion
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Top clients:
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◆ Netflix,
◆ Uber,
◆ NASA,
◆ Airbnb, and more.
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AWS now holds 33% of the cloud market.
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The lesson?
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Look under the hood.
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Your next billion-dollar opportunity could be something you’ve already built.