↳ (What Amazon’s accidental discovery teaches us about strategy.)
Quick story:
In 2003, AWS wasn’t even on the radar. Amazon’s team, brainstorming at Casa Bezos, focused on their core strengths:
→ Broad product selection
→ Fast, cost-effective fulfillment
→ Customer-first service
→ Easy-to-use interface
But they missed something BIG:
↳ The tech infrastructure running Amazon itself.
That overlooked asset?
It became AWS—the world’s largest cloud provider.
By the numbers:
◆ 2023: $90 Billion
◆ 2022: $80 Billion
◆ 2021: $62 Billion
◆ 2020: $45 Billion
Top clients:
◆ Netflix,
◆ Uber,
◆ NASA,
◆ Airbnb, and more.
AWS now holds 33% of the cloud market.
The lesson?
Look under the hood.
Your next billion-dollar opportunity could be something you’ve already built.
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