Why are customers leaving?

It’s the #1 question brands are grappling with right now.
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While there are many reasons customers cancel, here’s the one that’s most overlooked:
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𝗧𝗵𝗲𝘆 𝘀𝗲𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗮𝘀 𝗮 𝗻𝗼𝘃𝗲𝗹𝘁𝘆, 𝗻𝗼𝘁 𝗮 𝗻𝗲𝗰𝗲𝘀𝘀𝗶𝘁𝘆.
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If you want to keep your customers—your members, subscribers—you need to position your offer as indispensable.
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The economy is bumpy:
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→ People don’t want “nice-to-haves.”
→ Credit card statements are being scrutinized.
→ Anything seen as “cool but optional” is the first to go.
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So ask yourself:
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Is our offer a non-negotiable?
Is it a necessity?
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Brands that thrive are the ones that make themselves essential.