It’s the #1 question brands are grappling with right now.
While there are many reasons customers cancel, here’s the one that’s most overlooked:
𝗧𝗵𝗲𝘆 𝘀𝗲𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗮𝘀 𝗮 𝗻𝗼𝘃𝗲𝗹𝘁𝘆, 𝗻𝗼𝘁 𝗮 𝗻𝗲𝗰𝗲𝘀𝘀𝗶𝘁𝘆.
If you want to keep your customers—your members, subscribers—you need to position your offer as indispensable.
The economy is bumpy:
→ People don’t want “nice-to-haves.”
→ Credit card statements are being scrutinized.
→ Anything seen as “cool but optional” is the first to go.
So ask yourself:
Is our offer a non-negotiable?
Is it a necessity?
Brands that thrive are the ones that make themselves essential.
The bar has never been lower
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