What’s the difference between good and great?
Do what you say you’ll do.
That’s it.
The bar for greatness has never been lower:
• Employees do the bare minimum.
• Employers promise growth—then lay people off.
• Airlines overbook, cancel flights, and lose luggage.
• Retailers guarantee “next-day shipping” but deliver late.
• Insurance companies promise protection but deny claims.
• Healthcare providers overbook, leaving patients stranded.
• Tech companies push “updates” that break more than they fix.
• Banks promise “personalized service” but treat you like a number.
• Influencers sell “10 ways to make millions” that won’t make you $1.
Trust is scarce.
If you can “deliver”, you’re in the minority.
Priority: The Ultimate Product
Speed wins.Patience is scarce; customers pay to save time.The smartest