If it’s not, you don’t understand retention.
Here’s how to fix your churn problem:
The CCG Framework:
📌 Months 1-4 → CRISP
𝐂ommunicate constantly.
𝐑eaffirm value, overdeliver early.
𝐈mplement seamless onboarding.
𝐒upport with training & content.
𝐏rovide exceptional service.
📌 Months 5-8 → CARE
𝐂heck in, gather feedback.
𝐀udit billing for accuracy.
𝐑esolve issues fast.
𝐄nsure product reliability.
📌 Months 9-12 → GROW
𝐆auge & quantify ongoing value.
𝐑eward loyal customers.
𝐎ffer new solutions.
𝐖ord-of-mouth, incentivize referrals.
Retention is a system.
CRISP builds trust.
CARE deepens it.
GROW turns customers into advocates.
Master this, and drop your churn rate.
