Building “community”?
Some communities thrive. Others don’t. Most brands stop at Company → Member value. They offer content, support, exclusive access, and perks. This is a start. But it’s not sufficient to build community at scale. The real driver of lasting community engagement is Member ↔ Member value. This is when brands enable peer-to-peer […]
Most subscription businesses plateau after the first wave of growth.
The reason is simple: Early-stage acquisition tactics don’t scale. Advanced ones do. This is what our high-performing clients do: 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐋𝐨𝐨𝐩𝐬 Trust-based. Incentive-aligned. Easy to share. Designed for compounding reach. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 Growth through aligned audiences. Collaborations built on shared credibility. Loyalty focused. 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Performance-based. Network & Influencer. Structured for […]
The Subscription Imperative
Why Every Leading AI Company is Embracing Recurring Revenue AI is evolving fast—and not just on the technology front. There’s a clear strategic shift in how top AI companies are monetizing. Anthropic, Google, OpenAI, and xAI are all doubling down on multi-tiered subscription models. The cost of developing and running frontier models […]
8 Pricing Models
(used by 99% of Sub-Commerce companies) 𝐅𝐥𝐚𝐭-𝐫𝐚𝐭𝐞 Simple. Predictable. Scales with low complexity. → Common in: Media, Loyalty, Streaming 𝐓𝐢𝐞𝐫𝐞𝐝 One model rarely fits all. 3 tiers = strategic differentiation without decision fatigue. → Common in: SaaS, Fintech 𝐔𝐬𝐚𝐠𝐞-𝐛𝐚𝐬𝐞𝐝 Aligns revenue with value delivered. Ideal where consumption varies. → Common in: Cloud, […]
Your goal: 0% churn.
If it’s not, you don’t understand retention. Here’s how to fix your churn problem: The CCG Framework: 📌 Months 1-4 → CRISP 𝐂ommunicate constantly. 𝐑eaffirm value, overdeliver early. 𝐈mplement seamless onboarding. 𝐒upport with training & content. 𝐏rovide exceptional service. 📌 Months 5-8 → CARE 𝐂heck in, gather feedback. 𝐀udit […]
Fix Your Churn Problem in 4 steps.
Customer churn saps profits and stunts growth. But it’s fixable. Use our RERI framework: Research, Engage, Retain, Iterate. RERI is a 4-part cycle: 𝟏. 𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇 (𝐊𝐧𝐨𝐰 𝐖𝐡𝐲 𝐓𝐡𝐞𝐲 𝐆𝐨): → Churn Analysis: Segment by demographics, plan, channel, etc. → Feedback Loops: Collect surveys, in-app feedback, support data. → Usage Analytics: Track usage, engagement, and early […]
Time is Money: The Rise of Priority Subscriptions
Nobody wants to wait anymore. Smart companies know this, and they’re turning impatience into profit. Priority is the new premium, and it’s driving subscription revenue across industries: 𝐅𝐚𝐬𝐭 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲: → Amazon Prime, Instacart Express, Sephora Flash 𝐒𝐤𝐢𝐩 𝐭𝐡𝐞 𝐋𝐢𝐧𝐞: → Clear, TSA PreCheck, Uber One, Lyft Pink, 𝐄𝐚𝐫𝐥𝐲 𝐀𝐜𝐜𝐞𝐬𝐬: → Spotify Premium, Disney+, HBO Max, […]
Your pricing strategy?
It’s a huge deal for both growing revenue and retention. But nailing pricing means getting inside your customers’ heads. We recently dove into this stuff with a number of corporate clients … Specifically, we looked at how cognitive biases play a major role in how people perceive value – and how you […]
Musk’s Subscription Playbook:
From social media to mind-controlled tech, Musk is locking in recurring revenue. 𝐒𝐭𝐚𝐫𝐥𝐢𝐧𝐤: 4 MILLION subscribers. Trajectory: → Launch: Oct 2020 → 1M subs: Dec 2022 → 2M subs: Sep 2023 → 3M subs: May 2024 → 4M subs: Sep 2024 Stats: → 118 countries → 2.8 billion […]
The Silent Revenue Killer You’re Ignoring
This year, clients are obsessed with fixing “churn” – proactively trying to stop customers from canceling. There are two types: Voluntary churn: Customers choose to end their subscription. Involuntary churn: Customers lose access due to failed payment. Involuntary churn accounts for ~40% of a business’s total churn rate. Expired cards, technical […]