Unlock revenue with assets you already own

↳ (What Amazon’s accidental discovery teaches us about strategy.)​Quick story:​In 2003, AWS wasn’t even on the radar. Amazon’s team, brainstorming at Casa Bezos, focused on their core strengths:​→ Broad product selection→ Fast, cost-effective fulfillment→ Customer-first service→ Easy-to-use interface​But they missed something BIG:​↳ The tech infrastructure running Amazon itself.​That overlooked asset?​It became AWS—the world’s largest cloud […]

Own 1 word

Whether you’re a Fortune 500 company or a solopreneur,your business should own a single word.​→ Volvo owns “safety.”→ Kleenex owns “tissue.”→ Mercedes owns “luxury.”​The concept is grounded in three principles:​The Law of Focus:​The most powerful concept in marketing is owning a word in the mind of your customer. Companies that can own a word representing […]

How to monetize a community

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