Case in point: Spotify and Sean Parker.
2005: Sean Parker resigns from Facebook, joins Peter Thiel’s Founders Fund.
2008: Spotify launches in Europe.
2009: Parker, intrigued by Spotify, emails Daniel Ek.
2010: Founders Fund invests €11M in Spotify. Parker gets a board seat.
2011: Facebook partners with Spotify.
Within 24 hours, Spotify gains 1 million new sign-ups.
In just one month, Spotify’s user base doubled from 3M to 6M.
Takeaway?
You’re one connection away from something big.
One email.
One meeting.
One person who believes in you.
Stay visible.
Stay persistent.
Keep showing up.
Retention is Revenue
Churn is now a boardroom problem. If you’re in the
