The 12 KPIs Every Founder & CEO Should Track

These KPIs capture the essentials:
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◆ MRR: Monthly recurring revenue
◆ ARR: Annualized MRR (MRR x 12)
◆ CAC: Cost to acquire a new customer
◆ Expansion Revenue: Additional revenue from upsells
◆ Payback Period: Time needed to recoup CAC
◆ LTV: Projected revenue over a customer’s lifetime
◆ Churn Rate: Customer cancellation rate per billing cycle
◆ Retention Rate: Percentage of retained customers
◆ Onboarding Success: Rate of users activating into paid plans
◆ ARPU: Average revenue per user
◆ NPS: Likelihood of customers recommending you
◆ CSAT: Customer satisfaction score
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Each metric offers insight into a specific area of your business, from financial health to customer loyalty.