Unlock revenue with assets you already own
↳ (What Amazon’s accidental discovery teaches us about strategy.)Quick story:In 2003, AWS wasn’t even on the radar. Amazon’s team, brainstorming at Casa Bezos, focused on their core strengths:→ Broad product selection→ Fast, cost-effective fulfillment→ Customer-first service→ Easy-to-use interfaceBut they missed something BIG:↳ The tech infrastructure running Amazon itself.That overlooked asset?It became AWS—the world’s largest cloud […]
Own 1 word
Whether you’re a Fortune 500 company or a solopreneur,your business should own a single word.→ Volvo owns “safety.”→ Kleenex owns “tissue.”→ Mercedes owns “luxury.”The concept is grounded in three principles:The Law of Focus:The most powerful concept in marketing is owning a word in the mind of your customer. Companies that can own a word representing […]
Focus less on acquisition. Focus more on retention.
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EVERYTHING is now a service
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How to monetize a community
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