Subscription Social
Could Bluesky’s Approach Set a New Standard?Bluesky has announced plans for a paid subscription tier that includes high-quality video uploads and enhanced profile customization.Subscription revenue will be re-invested in platform improvements and exploration of ad-free options.Notably, Bluesky’s approach diverges from the tiered, visibility-boosting models seen on other platforms. Its paid features will not include algorithmic […]
The 12 KPIs Every Founder & CEO Should Track
These KPIs capture the essentials:◆ MRR: Monthly recurring revenue◆ ARR: Annualized MRR (MRR x 12)◆ CAC: Cost to acquire a new customer◆ Expansion Revenue: Additional revenue from upsells◆ Payback Period: Time needed to recoup CAC◆ LTV: Projected revenue over a customer’s lifetime◆ Churn Rate: Customer cancellation rate per billing cycle◆ Retention Rate: Percentage of retained […]
Starlink just hit 4 million subscribers
The company’s subscriber growth is insane.Look at this trajectory:→ Launch: October 2020→ 1 million subscribers by December 2022→ 2 million by September 2023→ 3 million by May 2024→ 4 million by September 2024At this rate, even with a modest 60% CAGR, Starlink could hit 100 million subscribers by 2032.My prediction: Starlink will reach this milestone […]
“Bridging” the Gap
Stripe’s Acquisition of Bridge: A $1.1B MoveStripe’s recent announcement to acquire stablecoin startup Bridge for $1.1 billion signals a pivotal shift in the payments landscape.The payments ecosystem has always been a notoriously complex web. Companies like Visa, Mastercard, and American Express partner with banks to issue cards, monitor transactions, and approve payments.Acquirers like Chase and […]
Points Programs Are Dead
Paid Memberships Are Taking Over.↳ (‘loyalty landscape’ infographic)Consumers are done with points programs.They offer no real value:‣ Confusing redemption processes‣ No clear way to track points‣ Lack of usage, engagementPaid loyalty is where things change.Think Amazon Prime, DashPass, Walmart+, Target Circle, Uber One. These programs offer immediate value, leading to a major shift in consumer […]
Are you losing customers without knowing why?
Churn happens at every stage of the customer lifecycle.Here’s where and how to fix it:At Step 1 (Signup), the main issue is failed payments. Without addressing this, customers might never fully onboard.At Step 2 (First 30 days), unclear Time-to-Value (TTV) leads to cancellations. Calm helps users see value quickly by highlighting sleep improvements.By Step 3 […]
I’ve been helping my clients unlock deeper audience loyalty
I’ve been helping my clients unlock deeper audience loyalty with a strategy so simple, it’s surprising.It’s inspired by Tim Ferriss’s “5-Bullet Friday.”You know, the email where he shares five random things—his favorite gadgets, articles, music playlists, coffee recommendations, etc.No CTA, no promotion. Just pure, (and often random) value.What impact does this have on his audience?With […]
Retention: The Ultimate Driver of Growth
Customer acquisition dominates the conversation.But the real engine of sustainable growth? Retention.Best in class retention players:– Peloton: 92% retention– Spotify: 91% retention among premium users– Amazon Prime: 93% retention after year one– Chewy: 91% retention after year one– Disney+: 90% retention– HBO Max: 89% retentionThese companies elevate the customer experience from day 1.Our clients see […]
The New FTC Click-to-Cancel Rule Will Change the Game
In fact, it’s about to reshape commerce as a whole.The shift from company control to consumer control has been building for decades. Columbia House was one of the first major players to push the limits, enticing consumers with its “first CDs for a penny” offer.Customers were unknowingly signed up to receive additional albums—at full price—indefinitely.Columbia […]
The ‘Customer for Life’ Strategy:
↳ The goal: 0% ChurnAcquisition is the first step.The real work begins post transaction.Here’s how to approach retention:1. Customer-Centric EngagementPersonalized, ongoing engagement keeps customers invested.Peloton Interactive’s community focus drives retention to 92%.2. Seamless Onboarding with Clear TTV (Time-To-Value)Customers must see value fast, or they leave.Calm cuts first-month churn by 30% by promising results in two […]