The ‘Customer for Life’ Strategy:
↳ The goal: 0% ChurnAcquisition is the first step.The real work begins post transaction.Here’s how to approach retention:1. Customer-Centric EngagementPersonalized, ongoing engagement keeps customers invested.Peloton Interactive’s community focus drives retention to 92%.2. Seamless Onboarding with Clear TTV (Time-To-Value)Customers must see value fast, or they leave.Calm cuts first-month churn by 30% by promising results in two […]
The best growth strategy most companies ignore?
Building a referral program that scales.The question is:Which model is most effective?There are two main types of referral program structures:Single-Sided Referral Program:Here, only the referrer (your existing customer) gets the reward.It’s simple and effective.How it works:Referrer shares a link → New customer signs up → Referrer is rewarded.– Lower cost– Lower risk– Less to manageExample: […]
Companies think they have a retention strategy
They don’t.→ Your welcome message isn’t a retention strategy.→ Your month 1 check-in? Still not a retention strategy.→ Your email marketing campaign isn’t a retention strategy.→ Your boss saying they care about retention? Not even close.A retention strategy means knowing exactly what your company is doing on day 1, day 30, day 180, day 240, […]
Can you unlock millions in recurring revenue with just one page?
Enter: 𝐓𝐡𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐌𝐨𝐝𝐞𝐥 𝐌𝐚𝐩Your path to recurring revenue, on one page.In my 15+ years as an entrepreneur, one thing has become clear: recurring revenue drives long-term growth.With that in mind, I’ve created a simple, actionable resource that helps CEOs, founders, and leaders quickly outline and optimize their subscription strategy.It’s a simple visual that helps […]
I’ve watched our clients struggle
They’re great marketers. Revenue is solid.But, they have a “leaky bucket”.Customers come in, but leave quickly.Churn is a cancer within a business, and it’s costing companies a ton of lost revenue.There are 2 types:1. Voluntary churn = Customer service problem2. Involuntary churn = Payments problem41% of churn is involuntary—a shockingly high number!It’s all fixable.To reduce […]
Time to Value (TTV): The Metric boosting Retention and LTV
How quickly are your customers getting value?Our clients are focusing on Time to Value (TTV) right now.Clients who’ve optimized it are seeing radical improvements in #LTV.Here’s why:→ Reduce TTV, reduce churn.→ Faster value = Better retention.→ Faster value = Faster NPS and word of mouth.Examples:Spotify: Personalizes playlists within minutes.Netflix: Personalized content recommendations on sign-up.Slack: Teams […]
Churn is inevitable, right?
Wrong.While voluntary churn (customers leaving by choice) is tough to avoid, involuntary churn is preventable.Involuntary churn happens when payments fail—due to expired cards, insufficient funds, or outdated billing info.The result? You lose customers who want to stay.Here’s the reality:13% of debit transactions fail.6% of credit card payments fail.7% of alternative methods fail.These customers aren’t unhappy. […]
Scriberbase quarterly report is back
Two weeks ago, I shared how a simple Whitepaper in 2016 set Scriberbase in motion.Today, thanks to popular demand, the Scriberbase Quarterly Report is back.This edition explores why companies without a subscription model risk falling behind in 2024.Key insights:The subscription economy is (still) booming:The market sits at roughly $593 billion and is projected to hit […]
Surviving the next decade isn’t likely
Just ask half of the Fortune 500.In the past two decades, 50% of those companies disappeared.Why? They focused on transactions, not customers.Blockbuster, Sears, BlackBerry, and Kodak clung to outdated models and paid the price.Meanwhile, Amazon, Netflix, Apple, and others thrived by building loyalty and recurring revenue.Despite differences in products and services, 3 things remain constant:→ […]
Retention isn’t just a metric
It’s where your profits live.Even a 1% increase in churn can unravel your business.↳ (see chart below)The bigger the churn rate, the faster your customers disappear.Why retention matters:1. Existing customers spend more.2. Loyal customers lower your CAC.3. A 5% boost in retention lifts profits > 25%The cycle is simple:– Engagement → renewals– Renewals → retention– […]