The subscription economy is over $500 billion
Here’s how we got here:𝟏𝟗𝟎𝟎𝐬: The Magazine BookHarper’s, Cosmopolitan, and Vogue slashed prices, leading to explosive growth in circulation. Paying subscribers became the backbone of their revenue streams.𝟏𝟗𝟐𝟔: The Birth of Book of the Month ClubIn its first year, the club reached 4,000 subscribers.By 1927, that number skyrocketed to 60,000.𝟏𝟗𝟓𝟑: Playboy Hits the StandsThe iconic […]
Unlock revenue with assets you already own
↳ (What Amazon’s accidental discovery teaches us about strategy.)Quick story:In 2003, AWS wasn’t even on the radar. Amazon’s team, brainstorming at Casa Bezos, focused on their core strengths:→ Broad product selection→ Fast, cost-effective fulfillment→ Customer-first service→ Easy-to-use interfaceBut they missed something BIG:↳ The tech infrastructure running Amazon itself.That overlooked asset?It became AWS—the world’s largest cloud […]
Own 1 word
Whether you’re a Fortune 500 company or a solopreneur,your business should own a single word.→ Volvo owns “safety.”→ Kleenex owns “tissue.”→ Mercedes owns “luxury.”The concept is grounded in three principles:The Law of Focus:The most powerful concept in marketing is owning a word in the mind of your customer. Companies that can own a word representing […]
How to monetize a community
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