The Subscription Boom shows Adam’s profound understanding of how this business model became so important, why it works, and, most importantly, how to use it.
— Brian Smith, founder of UGG
Adam Levinter reveals the origin stories and growth strategies of companies like Netflix, Shopify, Amazon, and Spotify, all of which are using the “stickiness” of subscription to build higher customer lifetime value – while traditional brands continue to struggle.
While the concept of subscription dates back to the 1600s, the modern digital boom came in 2012 when hundreds of companies earned ubiquitous buzz for selling monthly boxes of just about anything that could be packed and shipped. Since then, the business model has reshaped entire categories of goods and services.
In this book, you’ll find the key lessons that make the subscription model so compelling, and its advantages for those who use it in their business.