A year ago, Axios launched its premium subscription – Axios Pro, for $600 – $1800/year.
Axios has been hinting at plans to launch a subscription product since its inception in 2016.
Why is the Axios move relevant for businesses?
The tidal wave to online DIY learning has meant knowledge-service providers like teachers, coaches, trainers, and of course journalists are moving their content and expertise behind a paywall.
The trend has trickled down from the success of MOOC’s (massive open online courses) like Coursera, Udacity, Udemy, and others.
It’s all part of a model I call ‘CAAS’; CONTENT-AS-A-SERVICE.
Mainstream media aside, the demand side has shown a willingness to pay a subscription fee for quality content and information.
And, companies are taking advantage with the help of platforms like Substack, Patreon, and, yes, Meta, who continue to enable the management and monetization of this market segment.
This is a powerful model for both SME’s and large enterprises.
So, expect further growth ahead in ’23/’24.
But a flood to “quality” will push noisy ad-supported media, and garbage newsletters to the sidelines.